Case Study:

World’s leading supplier of mixers uses On-Demand sourcing service to find suppliers & develop the US supply market.



The world’s leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, with distribution in over 70 countries internationally.

Based in the UK, the brand was launched in 2005 to provide high-quality mixers to accompany premium spirits, which have been in increasing demand since.

The Challenge

With a very high expansion and growth plan, the client needed expert help to support expansion into the key US market, in order to identify potential suppliers, understand capability, capacity and to establish the business case of in-country manufacture.


Procura were able to provide an On-Demand solution with Us sourcing support;

  • Initial supply market research to identify and engage potential suppliers
  • Engagement through RFI to short-list
  • Short-list discussions to establish indicative pricing


  • Comprehensive supply market analysis to identify all potential suppliers
  • In-country direct contact followed by formal RFI Development of long-list suppliers, selected down to prioritised short-list
  • One-to-one engagement to establish indicative pricing
  • Development of a range of sourcing options for client


Margin by state map

Procura provide expert services to clients which can assist as the economic situation recovers and businesses re-set for profitability. We would be very happy to talk through your current challenges and objectives and share our experience.

For further information or to discuss how Procura could help your organisation – please get in touch:

Email us:

Call us: +44 (0)203 693 7275

OR subscribe to receive regular insights from the procurement experts at Procura:

Subscribe below for regular Insights

* indicates required

Please select all the ways you would like to hear from Procura Consulting:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.