Procura Provides Supply Base DD to support LDC’s investment in leading equestrian brand LeMieux

Procura has provided specialist Supply Base DD in support of LDC’s investment in LeMieux, the leading equestrian equipment brand.

LeMieux was originally known for its saddle pads, but has since expanded its range into most areas of equestrian equipment, as well as premium rider wear and accessories.

Its products have been worn by the likes of Olympic and World Champion Charlotte Dujardin and Rolex Grand-Slam winning showjumper Scott Brash and are sold in 69 countries.

LDC is backing the company’s management team, led by founders Lisa and Robert Lemieux, to accelerate its growth in the UK and overseas, and further expand its horsewear and rider wear offering.

Procura provided supply base due diligence to support LDC’s investment. This consisted of an analysis of the supply base, assessment of core suppliers, supply base growth capacity analysis, procurement capability assessment and the identification of value creation strategies.