Case Study:

Mixtiles use “On-Demand” procurement to source new suppliers in US and EU markets for Boards, Frames, Pots and Fulfilment Centers


Mixtiles is a home decor and photo company. The business offers online and app-based platforms allowing users to turns their photos into wall art. Mixtiles serves customers in more than 30 countries, with key markets in the USA, UK and Europe. In 2021, the business founded another home décor brand, Easyplant, which sells self-watering house plants to customers.

“Procura did an excellent job of sourcing new, cost effective suppliers in the US and EU markets”

Tomer Prosor, Director of Operations, Mixtiles

Based in Israel, the business was launched in 2015 and has achieved significant growth each year since.

The Challenge

Objective to source US based suppliers of Boards & Frames for the end product. Existing supply from China was experiencing long lead-times and logistics issues (cost & lead time)

2nd Phase Objective to source Plant Pots and new Fulfilment Centers for Easyplant


  • Comprehensive supply market analysis for Boards, Frames and Pots to identify all potential suppliers in US/EU markets
  • One-to-one engagement with long-list suppliers to establish capability and pricing. Shortlisted suppliers taken forward to re-pricing round
  • Handover of all suitable suppliers to Mixtiles for selection and contracting
  • Supplier research analysis for Fulfilment Centers in the US market to identify all potential suppliers. Confirmed Mixtiles was engaged with main market players

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